Building ‘Brand Intimacy'(R) for Entrepreneurs & Safeguarding Your Name

Building ‘Brand Intimacy'(R) for Entrepreneurs & Safeguarding Your Name

Date and time: Friday, February 2 · 3:30 – 5:15am AEDT
Location: Online
Ticket: Free


Companies will live and die by the brands. Thus, creating a brand is a crucial step in the entrepreneurial process. Branding means not just your Trademark but your overall messaging and story. This presentation will delve into the creative processes behind choosing and designing a great brand that is worthy of Trademark Protection and so much more!

Presented by the Entrepreneurial Strategy Series and Gearhart Law.


11:30 am – 12 pm EST: Networking
12 pm – 1:15 pm EST: Presentation


Rina Plapler is a Partner in Strategy at MBLM, The Brand Intimacy Agency. She has a graduate degree in religion, has always been curious about how people bond and create rituals to deepen their relationships and find meaning. For more than 25 years, she has applied this thinking to shaping brands that connect and create strong attachments. Rina worked for a broad range of clients at MBLM, including UL, CommScope, Alliance Bernstein, Streetworks, Emcara Health, symplr and the United Nations. Rina also leads MBLM’s thought leadership and annual research on Brand Intimacy, the emotional science behind the brands we use and love. She is the co-author of the Amazon bestseller Brand Intimacy: A New Paradigm in Marketing. Rina has a BA from McGill University and holds two master’s degrees from Harvard University. She has lived and worked in Montreal, Boston, New York, Cairo, and Scotland. Read more at:

Ashwin Kulothungun is an Associate Partner at MBLM, The Brand Intimacy Agency. He is a strategic thinker (and do-er) with a passion for brand communications. He has extensive expertise in managing brand rollouts, technology-led activations, and content-led marketing plans. Experience-focused, Ashwin rolls up his sleeves to deliver solutions that move the needle on business and performance. Ashwin leads projects for clients across an array of industries, from technology and industrial services to investment and healthcare. Ashwin’s clients include CommScope, Emcara Health, TYM, Streetworks Development (Hudson’s Bay Company), and Therapy Brands. Ashwin has a Bachelor’s degree from Duke University and a Master’s in Communications Design from the Pratt Institute, where his graduate thesis focused on the evolving forms of narrative structures in corporate and personal communications. Having lived for extended periods in both Dubai and New York while a part of MBLM, Ashwin brings a global perspective and an appreciation for the nuances of business communication to his work. Read more at:

David Postolski is a senior partner at Gearhart Law, is a registered patent attorney and Intellectual Property (IP) attorney for close to 20 years. David specializes in assisting inventors, creators, artists, start-ups, entrepreneurs, early-stage companies, and emerging companies with their U.S and international IP strategy, protection, enforcement, and monetization. David is a frequent speaker and author on emerging IP issues and technologies including, raising capital, business formation, food science, software, licensing, Data and Privacy Compliance, equity-based crowdfunding, and compliance with other US and International Regulatory structures. David is also a Professor at Temple University, Parsons School of Design and the Radzyner Law School (Herzliya, Israel) where he teaches master-level students about IP, ethics, and other regulatory considerations. David is a current Council Member of the American Bar Association Section of Intellectual Property Law, founder of their International Action Group, and editor of their monthly newsletter, and the outgoing Continuing Legal Education (CLE) Officer. David currently serves on Harvard’s Lemann Entrepreneurial Program Advisory Board. Read more at:

Steven Frydman from Gearhart Law, LLC is our Event Moderator. Please email him with questions at:

This event is sponsored by Gearhart Law, LLC, a full service Intellectual Property firm specializing in Patent, Trademark and Copyright Law domestically and globally. We serve inventors, entrepreneurs, and established businesses. We can help you strategize and build your IP portfolio based on your business needs. Call us for a free consultation at 908-273-0700 or contact us through:


Gearhart Law


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