Lisa Jones: Leading the Charge for Women Founders in E-commerce through SHE-com

Lisa Jones: Leading the Charge for Women Founders in E-commerce through SHE-com

Lisa Jones, the Founder and CEO of SHE-com, is a shining example of resilience, innovation, and leadership in the e-commerce industry. A seasoned entrepreneur, Lisa has used her wealth of experience to create an empowering platform that supports women founders in their entrepreneurial journey.

Overcoming Personal Challenges: The Genesis of SHE-com

Before establishing SHE-com, Lisa faced numerous challenges. Her personal journey, which she shared on the Add To Cart podcast, reveals the adversities she overcame, including domestic violence and the hurdles of being a single mother. Despite these hardships, Lisa persevered and channeled her experiences into a purpose-driven mission: to create a supportive community for women entrepreneurs.

SHE-com is more than just an e-commerce platform. Under Lisa’s leadership, it has become a hub of resources, guidance, and community support, specifically tailored to meet the unique needs of women founders. Lisa’s strategic approach and expertise in e-commerce have been instrumental in shaping the platform. Her understanding of the industry, coupled with her passion for supporting women in business, has resulted in a unique value proposition that sets SHE-com apart from its competitors.

Innovation at SHE-com: A Video Library for Actionable Insights

One of the key features of SHE-com is its video library, which offers actionable insights from e-commerce experts. This resource is designed to equip women founders with the knowledge and skills they need to navigate the e-commerce landscape successfully. By providing access to expert advice, Lisa ensures that SHE-com members have the tools they need to thrive in their entrepreneurial journey.

Lisa Jones: Leading the Charge for Women Founders in E-commerce through SHE-com

Leadership Style: Fostering a Culture of Empowerment and Collaboration

Lisa’s leadership style promotes a culture of empowerment and collaboration within SHE-com. She fosters an environment where innovation is valued, and every member is encouraged to contribute their ideas and perspectives. This culture is reflected in the services and resources that SHE-com offers, which are continually evolving to meet the changing needs of its members.

As the CEO of SHE-com, Lisa oversees all aspects of the business. From strategic planning to day-to-day operations, she is actively involved in shaping the direction of the platform. Her hands-on approach ensures that SHE-com stays true to its mission of supporting women founders and continues to offer value to its members.

One of the key elements of Lisa’s leadership is her focus on community building. She understands the importance of having a supportive network in entrepreneurship and has made it a priority to foster strong relationships within the SHE-com community. Through regular events and interactions, Lisa cultivates a sense of camaraderie among members, encouraging them to support and learn from each other.


Lisa’s journey and her work at SHE-com serve as an inspiring case study for aspiring entrepreneurs and business leaders. It demonstrates how personal experiences can fuel a purpose-driven mission and shows the power of resilience in overcoming challenges. Lisa’s story also highlights the importance of innovation in entrepreneurship and the role it plays in creating a successful business.


SHE-com Start Up

Lisa Jones – Senior User Experience Designer

Add To Cart Podcast Lisa Jones from SHE-com: Supporting Women Founders


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