MBN Monthly Networking and Catch-Up: Thursday, 20 June 2024

MBN Monthly Networking and Catch-Up: Thursday, 20 June 2024

Date and Time

Starts on Thu, 20 Jun 2024 5:00 PM AEST


The Wharf Hotel – World Trade Centre

18-38 Siddeley Street Melbourne, VIC 3000

About this event

This month our business snapshot is ‘How to Measure Brand Performance on Social Media in 2024’ with George Hawwa of Attention Experts.

If you’re serious about business growth, you are no doubt on social media. What is the impact to your brand and how do you measure your brand performance? Utilising social media today is not about getting followers but building databases, audiences, and touchpoints. In this interactive session, George share what are the key attributes to ensuring you are building a social media strategy that is worth your time, resources, and most importantly, your money:

What are the best social media platforms to utilise for associations to gain the best ROI and utilise for brand?

What is the successful social media marketing formula, which applied properly leads to success that then leverages to all marketing channels?

What are the 3 key ways to measure brand performance?

How to translate brand performance into ROI?

Most of all, by the end of the evening, you will have met a number of amazing people, extended your network, and learned a bit more about building your business success

Our Presenter | George Hawwa

As owner and Founder of Australia’s most 5-star rated social media agency ‘Attention Experts’ which was started in 2016, George has worked on social media strategy, management and analysis across over 20 different industries with companies from across the world. As Growth Director, George is in charge of the overall client strategy and agency growth.

George won the ‘Outstanding Young Entrepreneur’ award at the NSW Regional BusinessChamber Awards in 2018. George started Attention Experts, after successfully starting,building, and selling two multi-million dollar businesses utilising social media. He was approached by organisations, for his competence after both businesses were sold, and hence decided to embark on establishing his own social media agency. George has a Bachelor in Mathematics and Finance from the University of Technology, Sydney and a bachelor of Arts – majoring in Asian Business Studies and Politics from Griffith University. George has been called to be an expert witness in court cases involving social media defamation and trademark infringement.

He is a sought-after keynote speaker and presenter for industry groups and in-house training on the subject of social media. George also lectures on behalf of the Centre for Continuing Education on social media strategy at Sydney University.

Our Event

If you are a paid member of the MBN, then this event is complimentary for you to attend . However, please be sure to register via your member’s only link emailed to you so that we can track your interest and attendance. Additionally, if your membership level is Elevate, Accelerate, Platinum or Diamond, you are welcome to bring a guest(s). Just let us know and we will get them registered.

Want to attend this event for free? Become a paid member of the MBN and you are able to attend our monthly events complimentary as part of your membership package. Click here for more information: MBN membership packages.

Please arrive from 5.00 pm to mix and mingle. Formalities will commence at 6:00 pm and we will look to conclude between 7:30pm and 8pm. Drinks and refreshments will be available at bar prices and we will provide complimentary pizza.


Melbourne Business Network




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